Ascension Identity and Brochure
The medical device industry presents unique challenges to designers. A brand logo, for example, needs be laser-etchable at very small sizes for use on implants and instruments, and it needs to work in both horizontal and vertically constrained spaces dictated by FDA packaging and labeling requirements.
Our experience with medical companies has taught us that the more modular a system is, the better. This solution for Ascension Orthopedics speaks to this. The "A" shape of the mark is more than just visually intuitive and iconic. It includes practical logotype that works with or without the descriptor, with or without the emblem, and in horizontal or vertical format. The look is as practical as it is smart.