Desca Naming & Brand Identity
When this client approached us, they weren’t sure about their product name, so we started by developing a new name for the product and the company. The word desca (the latin word for desk) was inspired by the orchestral practice of referring to a music stand as a desk.
The tagline, "for the musical journey," is both literal and metaphoric, allowing the brand to transcend the product and appeal to broader lifestyle attributes, such as convenience, mobility and storability. The primary visual elements of the mark, the two arcs, are borrowed from phrase markings found in music notation. It’s a simple wordmark that communicates with immediacy.