Immaculate Conception Brand Identity

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Immaculate Conception, the first new Catholic school to be built in Rhode Island in over 42 years, needed a brand identity that was modern, yet connected to the tradition and theological meaning of the school’s name. To unify the school with its founding parish, we developed a master brand emblem that could be applied to both.

The emblem is layered with symbolic meaning inspired by the theology of the Immaculate Conception.

The visual brand elements were ultimately deployed throughout the school’s other branded items and architecture. Learn more about Immaculate Conception’s architectural signage here »