Luinenburg Photography Brand Identity

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We were thrilled when Mark Luinenburg approached us to design his new brand identity. Mark has shot some amazing images for us over the years, and it was fun to return the favor in our own way.

Mark has the uncanny ability to capture subjects being themselves in the most human and beautiful ways, accidental moments that most others would miss. He never stops looking, yet his subtle approach is never obvious. We strove for a simple identity system that speaks to this. After exploring many concepts, we perfected a logo built upon the letter "L" while conveying the essence of Mark's singular personality and sense of humor.