PD Website & Rebranding
This project involved so much more than a website redesign. PD Instore, one of the world's elite visual merchandising providers, helps many of the world's leading retail brands connect with shoppers. After a period of rapid growth, PD needed an updated brand voice that could powerfully convey its differentiated value to brands and retailers. This project also involved simplifying and unifying the company's rapidly expanding brand architecture. After extensive research, we first crafted a new brand manifesto which established an emboldened new tone for the PD brand voice. This website is the first of many brand elements to this new voice. It incorporates some powerful technology, including touch-friendly design, and a pretty cool thing we dubbed "the PDometer".
There are so many other things we'd love to share with you about our work with PD (such as how the above PD Alpha screen works), but they're too confidential to share with you here. We'd be happy to speak to speak you directly, though.