TD Retail Card Services Retail Credit Brochure
The challenge for this project was to simplify a very complex, tedious financial offering from a subsidiary of TD Banknorth. A brochure was needed to support a program designed for retailers interested in strengthening shopper loyalty through retail credit reward cards.
Our design solution emphasized a human side to banking that is often missed. We eliminated all unnecessary financial jargon while featuring compelling customer stories and benefits. We also paced the content for easier consumption through the use of internal gatefolds and a visually simplified information architecture. To create a more elegant first impression, the brochure featured a die cut, self-tabbing cover with minimal promotional hype.