Trott Brook Financial Brand Strategy & Identity

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Our friends at Trott Brook Financial were in need of a brand identity refresh, but they weren’t sure where to start. We began with a competitive audit and an assessment of their strategic positioning. Through this process, we were able to craft a brand positioning that more authentically resonated with the firm’s culture and its desired target audience. The yin-yang composition of the leaf emblem reinforces the company's brand promise of "a more balanced approach."